Developed for those seeking that modern look of seductively sleek hair with a glossy shine. Activated by the heat of a blow dryer to help straighten hair & achieve a smooth, sleek, chemically free straightened style. LaCoupe's weightless, super shine formulas are botanically enriched with a silk amino acid complex to calm frizzy, curly & wavy hair and seal split ends.   Shine Shampoo Helps keeps hair sleek, shiny and smooth. More>   Shine Conditioner Smooths, silkens and replenishes dry, frizzy hair. More>   Shine Balm Create poker straight hair with glossy shine. More>   Shine Flat Iron Use with heat styling tools for super straight hair. More>       LaCoupe Contest Enter to win prizes and giveaways! Enter Now> LaCoupe Research Panel Love to share your thoughts on hair care? Speak Freely>